Vinyes Tortuga is not in it to make a conventional wine.  Libertango wine is not in it to fit the winemaking rules. Breaking it open, calling all things biodynamic, creating according to the Mother Nature Rule Book. After turning the Vinyes Tortuga naughty story into the new brand and packaging identity, together with Studio Vondst, we took it to the next level and asked: what if we let the photographic identity be like the wine?  What if we let it be natural? 

Yes, it should look like the actual people are having the actual fun.  Add some luscious 70’s and 80’s nostalgia (a tribute to the era of the Libertango tune – our wine was named after it), bring in some man-made and nature-made mess and say: stiff, shiny, mossy, super styled: GO TO HELL! 

A.D. new world's task?  To let that bespoke brand story and naughty brand identity come through the strategic concept for a photographic identity, one that speaks for the core of the brand and shouts: here comes the new exclusive - open, free and natural. 

Partners:

Studio Vondst - brand visual identity, packaging design,  concept, development&creative direction

Whisk Food Studio: low impact&waste-free styling&shooting&production 

Proud to work with the champions of the new world.

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