What is a brand archetype? Think of it as an identity form – a container with a defined theme, character, behaviour: an old-school algorithm for stories and narratives. In branding,…
How to write a good brand story?
A not so fast guide to doing it right.
What is a human brand? Why would we need human brands? What difference do they make and how are they different from ‘the old world’ brands? Here are five key characteristics of the human brand to help us find answers to all the what’s and why’s.
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© Anna Duszczynska & A.D. new world 2023
© Anna Duszczynska & A.D. new world 2022
© Anna Duszczynska & A.D. new world 2023
