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What can we learn from the presence (and the absence) of female heroes within the creative industry? What mentalities are involved in how our stories are (un)told? We’re looking for answers through creative talks with the female heroines of today’s design world.

In the “Female Heroes” publication series, Anna Duszczynska, founder of the A.D. new world, interviews contemporary heroines of the creative industry.

We are hearing different female voices, opinions, perspectives, and points of view. We’re hearing from different generations and different zones of the creative world. We are hearing from academia experts, designers, thought leaders and bosses. Together, we look for answers, clues, hope, encouragement, support, and strength. Why? So that we all could design a better, more equal and inclusive creative industry.

conscious brand core© & selected works

Forward•IncBrand Strategy

Female HeroesThought Leadership

Bosch AdvocatenBrand Strategy

Studio VondstBrand Strategy

Vinyes Tortuga & Studio VondstBrand Direction & Strategic Concept

Schreuder NatuurgeneesmiddelenBrand Strategy & Brand Direction

Proud to work with the champions of the new world.

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 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022