BRAND STRATEGY  | knowledge

BRAND DESIGN | networks



Build up the human side of your brand using branding tools designed for social, impactful businesses! 


BRAND STRATEGY | brand identity, brand architecture, brand positioning, brand story, brand mission, brand vision, brand purpose

We're building up the human core of your brand. From brand-storming your vision and mapping the brand universe, through analysis of your category landscape up to the journey to the brand's narratives & storylines.  Using the human-centred, interdisciplinary strategic tool designed to help social, impactful businesses - we're going to let that human side of your brand come out. 

THIS IS FOR YOU WHEN | you want to have a solid brand plan,  you had some  communication/design work done but you still don't know what your brand is about: your purpose, story, mission or vision are there but they feel disconnected or flat, you have 139 pages of brand book and your partner agencies struggle with landing content that is on brand 


BRAND DESIGN | visual identity, brand & design guidelines, packaging design, photographic identity, sound design

How you look as a brand should be a natural extension of the core of your brand.  The only way to stand out is to have your design speak for who you are as a brand. A.D. new world works with a collective of A-level brand talent to deliver on this task. We'll find you the right match and guide you through the whole process. From a killer creative briefing, through creative concept,  design development to photography & smooth delivery. Just because magic mark-ups and middlemen hassle are not for us - it will all be done directly, transparently and 100% mark-up free. 

THIS IS FOR YOU WHEN | you want to design, redesign or refresh how your brand looks, you don't know how to brief or give feedback to designers or your creative agencies, you want to work with designers and brand talent  specializing in working with impactful, doing-good businesses


BRANDING WORKSHOPS | coaching, training, lectures, speakership

Reflecting upon the ethical aspects of using branding tools created for fast brands, we'll set you up for the journey to the core of a human brand. This is a new and fresh perspective on branding strategies. We'll show you not only how to avoid fast branding traps, but also how to repurpose old marketing guides to better serve the social economy and impactful, purposeful brands. 

THIS IS FOR YOU WHEN | you work at impact/zebra incubator/accelerator and want an expert branding trainer specializing in coaching impact-makers, you want to train the branding skills of your in-house marketing/creative Teams, you  want an established speaker for your impact conference/event

BRANDING ABC | online course 

This pre-recorded BRANDING ABC online course will be a perfect solution for anyone who starts their adventure with brand building and wants a compact, short, entry-level introduction to what branding can do for impactful, purposeful, mission businesses. 

"This process completely changed my view on working with designers and opened my eyes to the importance and value of working with a brand strategist before ever diving into the world of visuals. I finished the process feeling very confident in the foundation of my brand and how consumers and professionals would view and understand it. "

MIMO Cookies | Amit Prishkolnik | Founder 


Proud to work with the champions of the new world.


 © Anna Duszczynska & A.D. new world 2023 

 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2023