Brands born



A.D. new world is a brand consultancy for social enterprises.

A.D. new world helps impact brands define their human identity & connect it with the social, natural and clean narratives.

A.D. new world mission is to lead brands to become champions for a better world. A world that works for everybody - fair, equal, inclusive, unconstrained, and diverse.  

A.D. new world believes that the better is within our reach. Brands can come into the new world’s power if they truly look within.

A.D. new world challenges brands to wake up to their human core, connect with their community, and contribute to a purposeful world.

A.D. new world supports other non-corporate organizations profiting from creating long-term value, designing win-win solutions, and driving positive change in their industries.

My name is Anna DuszczynskaI hold over 15 years of experience in elevating the brand performance of the world’s most renowned brand powerhouses (Heineken International, The Absolut Company, Pernod – Ricard, Diageo, Nikon, Kraft-Heinz). Through my work, I want to contribute to building a better, more equal and inclusive creative industry. 

That is why, as the founder of the A.D. new world,  I channel my experience into bridging the gap between the corporate champions league and social entrepreneurship. Through a new way of working, network and knowledge-based services - I offer a direct and mark-up free alternative to agency services.

I believe that social entrepreneurship should benefit from compatible branding services. Unfortunately - social and impact brands are often stuck with the quick guides from the old era of marketing. That is why I  help social brands grow from the human, social core. In my strategic approach, I work with A.D. new world's own interdisciplinary branding tool - conscious brand core©. 


The new world brand strategy calls for a new approach.

A.D. new world's conscious brand core© is an interdisciplinary branding tool designed for social enterprises & impact brands.

A.D. new world conscious brand core© awakens the human brand identity through building up their social, conscious core. 

A.D. new world conscious brand core© allows you to get to know your brand on a personal level, connect stronger with your audience and grow your business in equilibrium with the relevant cultural codes.

A.D. new world conscious brand core© builds brands that are free from bias, stereotypes, and the old world paradigms.



A.D. new world builds strategic foundations for your purposeful brand universe or strengthens your existing brand positioning.


brand identity, brand positioning, brand architecture, brand mission statement, brand story  


A.D. new world finds the perfect creative match to translate the brand positioning into the unique design that speaks for your brand.


brand visual identity, brand sonic identity, brand photographic identity 


A.D. new world offers direct access to the impact network connecting social enterprises with impact-oriented, A-level creative talent.


knowledge-based, direct, transparent, network-based, mark-up free, agents & agency free

Proud to work with the champions of the new world.


  Site Map

 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022