brands born within 

bridging the gap between social entrepreneurship & branding champions league 


A.D. new world is a brand consultancy for social enterprises helping social & impact entrepreneurs build up and strengthen the human core of their brands.

A.D. new world challenges brands to work with branding tools compatible with the new, social economy.

A.D. new world educates the impact industry about the risks involved with using fast branding tools & tricks. 

A.D. new world mission is to bridge the gap between branding champions league and social entrepreneurship. 

A.D. new world supports all organizations balancing profit and purpose, creating long-term value, designing win-win solutions, and driving positive change in their industries.

Hello, I'm  Anna Duszczynska. I'm the founder of A.D. new world. I hold over 15 years of experience in elevating the brand performance of the world’s most renowned brand powerhouses (Heineken International, The Absolut Company, Pernod – Ricard, Diageo, Nikon, Kraft-Heinz). Through my work, I want to contribute to building a better, more equal and inclusive creative industry. 

I advocate for human brands during Europe’s biggest impact meet-ups and conferences (Impact Fest, FEBEA, AFIN, ADV Romania) as well as through my client portfolio (Forward·Inc, SEIF – driving impact innovation, Schreuder Natuurgeneesmiddelen, Studio Vondst, SENS Suisse Social Entrepreneurship). In 2022 Euclid Network & European Commission named me one of the Top 100 Women in Social Enterprise (category: social innovator).



The problem?              

Social enterprises & impact sector have no compatible branding tools to help them grow from a human, social core. 

What we have at hand was created for the fast economy & fast brands. When using it - we risk injecting our brands with harmful narratives.


A.D. new world's solution:

A.D. new world's conscious brand core© is an interdisciplinary branding tool designed for social enterprises & impact brands.

Conscious brand core© awakens the human brand identity by building up the social, conscious core of the brand. 

Conscious brand core© allows you to get to know your brand on a personal level, connect stronger with your audience and grow your business in equilibrium with the relevant cultural codes.

Conscious brand core© builds brands that are free from bias, stereotypes, and the old world paradigms.


Proud to work with the champions of the new world.


 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022