This is the story that starts with the family that has healing running in their DNA. This is the story that runs three generations back. This is the story of the family craft. This is the story of how this family helped us find a way back: back to that natural stem, back to that natural strength. While others were busy competing in the pharmaceutical race – they simply did their thing, taking pride in doing things right. For over sixty years this story was known only to those who sought out the family. It is now the time for this story to come out.  It’s not ‘yet-another-story’ about ‘yet-another-supplement’ – this is the story of Schreuder Natuurgeneesmiddelen.



This is the story of finding back our way – towards natural health and natural strength. This is the story of the balancing act: between the world of the human and the world of the natural.

The human-centred strategic approach had its source in A.D. new world’s conscious brand core © - an interdisciplinary branding tool helping social & impact brands define their human identity & connect it with the social, natural and clean narratives. 

A.D. new world: brand strategy & brand direction 

Studio Vondst - creative direction & brand visual identity

Tobias Reymond Foto | Film - product&pack photography 


branding | brand design | branding workshops

MIMO CookiesBrand Strategy

Branding Workshopsthought leadership

Forward•IncBrand Strategy

Female HeroesThought Leadership

Bosch AdvocatenBrand Strategy

Studio VondstBrand Strategy

Vinyes Tortuga & Studio VondstBrand Direction & Strategic Concept

Schreuder NatuurgeneesmiddelenBrand Strategy & Brand Direction

Proud to work with the champions of the new world.


 © Anna Duszczynska & A.D. new world 2023 

 © Anna Duszczynska & A.D. new world 2022 

 © Anna Duszczynska & A.D. new world 2022